George Perrin MBE.
George Perrin is an executive coach, leadership specialist, and trusted advisor to senior leaders in the cultural sector. With over 25 years of experience, he has worked with artistic directors, chief executives, producers, and leadership teams across theatres, museums, galleries, festivals, and cultural organisations throughout the UK and internationally.
Awarded an MBE for services to the arts, George brings deep sector knowledge, practical wisdom, and a no-nonsense coaching style that helps leaders cut through complexity and make better decisions.
His work focuses on leadership development, team effectiveness, strategic change, and the unique challenges of leading creative organisations—from navigating board dynamics to building resilient teams in high-pressure environments.
Credentials
- • MBE for Services to the Arts
- • 25+ years coaching senior cultural leaders
- • Accredited Executive Coach
- • Cultural sector specialist
Approach
- • Direct, practical, sector-specific
- • Focused on real challenges
- • Evidence-based frameworks
- • Confidential and supportive
Three ways to work together.
1:1 Executive Coaching
For artistic directors, chief executives, and senior leaders navigating complexity, change, or transition.
- Leadership development
- Strategic thinking
- Decision-making under pressure
- Managing difficult relationships
Team Coaching
For senior leadership teams looking to improve effectiveness, alignment, and working relationships.
- Team effectiveness
- Conflict resolution
- Strategic alignment
- Building trust and psychological safety
Organisational Support
Tailored support for cultural organisations facing strategic change, transition, or development challenges.
- Leadership transitions
- Board development
- Change management
- Strategic planning facilitation
Leaders at every stage.
George works with leaders at all career stages—from emerging artistic directors finding their voice to experienced chief executives navigating complex transitions.
His clients include leaders from national and regional theatres, galleries, museums, opera companies, festivals, and cultural charities across the UK and internationally.
Common themes he addresses include: managing board relationships, leading through change, building effective senior teams, navigating organisational politics, and making difficult decisions with confidence.
In their words.
Coaching with George helped me recalibrate my leadership, shifting our organisation's resilience.
— Rowan Rutter
CEO
George's coaching helped me through a challenging period, supporting me to devise a plan to make positive change.
— Ine Van Riet
Executive Director
Through working with George my confidence in being a leader has increased tenfold.
— Stef O'Driscoll
Director
Ready to start a conversation?
Book a free initial consultation to explore how coaching could support your leadership development.
Visit www.george-perrin.com for more information