Email Analytics

Track email submissions and subscription rates

Total Assessments
262
Email Submitted
240
91.6% of total
Subscribed
195
81.3% of submissions
Unsubscribed
45
18.7% opted out
PDF Downloads
65
27.1% of submissions
Conversion Funnel
1. Completed Assessment262 (100%)
2. Submitted Email240 (91.6%)
3. Opted into Mailing List195 (74.4% of total)
4. Downloaded PDF65 (27.1% of submissions)
Key Insights

📊 Email Submission Gap

22 people (8.4%) completed the assessment but didn't submit their email for the full report.

⚠️ Subscription Opt-Out Rate

Of those who did submit their email, 45 (18.7%) chose NOT to subscribe to the mailing list.

✅ Overall Conversion

From assessment completion to mailing list signup: 74.4%

💡 Download Opportunity

Only 27.1% of people who submitted their email actually downloaded the PDF. Consider making this process clearer or more compelling.

Recommendation

Based on the data, you have two main drop-off points:

  1. 8.4% don't submit email at all (likely viewing inline results only)
  2. 18.7% of those who do submit untick the subscribe box

💡 Suggested Changes:

  • • Option 1: Make email required to see full detailed insights (currently they see results inline)
  • • Option 2: Make the inline results less detailed, creating more incentive to download full PDF
  • • Option 3: Keep optional but improve value proposition of the full report

Would you like me to implement any of these changes?

Recent Submissions
Beth Shouler
bethshouler@outlook.com
Oct 31, 2026 at 3:16 PM
Subscribed
Owen Horsley
owenhorsley@gmail.com
Oct 28, 2026 at 10:14 PM
Subscribed
Rosalyn Lesurf-Olner
rosalyn.lesurf@hotmail.co.uk
Oct 27, 2026 at 10:12 PM
Subscribed
Hannah Doogan
dooganhannah@gmail.com
Oct 27, 2026 at 8:17 PM
SubscribedDownloaded
Jack Dale-Dowd
jackdaledowd@outlook.com
Oct 27, 2026 at 7:57 AM
Subscribed
Dan Bates
daniel.bates@bradford2025.co.uk
Oct 26, 2026 at 10:14 AM
Subscribed
Stef P
slh29@yahoo.com
Oct 25, 2026 at 11:23 AM
Subscribed
Jenny Craig
jcraig@isf.edu.hk
Oct 25, 2026 at 11:05 AM
Subscribed
James Ashfield
jdashfield@hotmail.co.uk
Oct 24, 2026 at 7:06 PM
Subscribed
Lucy Perman
lucy@lucyperman.com
Oct 23, 2026 at 6:54 AM
Subscribed